Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters
Body: 175 characters max
Button(s): 25 characters max
Keep up with all the action with the Baseball app. Rewatch your team's highlights, set reminders for any upcoming series, and stay connected with live score and news updates.
So I chose baseball. I like baseball. A lot of the language felt quite natural to use, such as the terminology of 'pitch,' 'hit,' and 'out.' These are the basic units of what makes up a baseball game, and it rolled quite smoothly together. Rules of three and all that.
A very functional body text. It was tough fitting it all in and it not sounding too forced. I deviated slightly by telling the user they could set reminders for any 'series' of games. In baseball you usually play teams 3-4 times in a row, so it made more sense to set it for the whole series instead of just one in particular.
Finished off with the classic baseball umpire call. Bit cheesy and I'm sure that it's been used a million times before. But it works.