Scenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries.
He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule.
He can choose to stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.
Challenge: Write a push notification alerting him of this dilemma and options.
Headline: 30 characters max
Body: 45 characters max
Button(s): 25 characters max
Traffic: Your route may now not be possible.
This was an interesting spec, with very tight character limits. 45 characters is not a lot to explain what happened and what to do about it in the body of the text. To get around it I split the information over the three parts.
'Traffic:' seemed the best combination of brevity and explanation. I went for 'your' route also. In a first draft I went for 'the originally planned route', though this was too long and too impersonal.