Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores.
Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
Headline: 30 characters max
Body: 45 characters max
93:20 - Sergio Aguero
I will bend the rules slightly and reference one of the most famous Premier League moments of all time, Sergio Aguero scoring for Manchester City to win the league in 2012.
For a goal alert there are a few things the user needs immediately, and how that goal affects the overall scoreline is the most important. This is covered in the headline. 3-2 is the score, but to make things clear I've added in the 'MAN CITY LEAD' message to make it clear.
Interestingly, in the UK the team that is playing at Home is placed first while it is the opposite in the USA. It is done this way as it rolls off the tongue a bit easier. If you were describing this game to someone you would say 'QPR are playing at Manchester City'. So, in the USA the scoreline would actually be 2-3.
The scorer is an interesting detail, when you think about it. Is it absolutely critical to know that Aguero was the particular player that scored it? Not especially. Ultimately the team wins and loses, not the player themselves. I've left it in though as the user may be interested, as well as it allowing the user to imagine the game in their mind. You could add the player who passed the ball to Aguero here, but I didn’t feel it was important enough to add.