Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
Save time and hassle with our new Subscription service. Get everything you need delivered once a month. No hidden extras or charges.
As someone from the UK, I have always been very acquainted with the term 'The Big Shop.' Parents and kids would all pile into the car and spend a solid hour slogging around the supermarket, getting everything they needed. The car boot would be bulging, your fingers would be red and hurting with the weight of carrying multiple bags, and you'd be sick of having to be 'on the lookout for bargains.'
Avoiding this and getting to sit around at home waiting for it was what I was appealing towards. I also wanted to reassure the user that the subscription wasn't going to screw them over in someway. I personally am very wary about signing up for any subscription, and avoid them whenever possible.